Digital Pathway – Accelerating MAGIGE Group’s Digital Transformation

1. Project Overview

Africand led a comprehensive consulting mission to support MAGIGE Group in its digital transition journey. The project aimed to modernize internal systems, strengthen institutional communication, and align the company’s identity with its long-term strategic vision.

Through a pilot approach, Africand implemented a transformation roadmap combining technology, process automation, and digital branding building the foundation for a connected, efficient, and agile organization ready for future growth.

2. Challenges

Before the collaboration, MAGIGE’s daily operations relied on manual processes and fragmented tools. This created communication bottlenecks, reduced efficiency, and limited visibility with key stakeholders and partners.

The leadership team needed a structured approach to digital transformation one that would simplify workflows, unify communication, and improve brand coherence without disrupting the company’s creative and operational culture.

3. Our Approach

• Step 1: Digital Assessment
  Africand began with a comprehensive digital audit to identify inefficiencies, workflow redundancies, and communication gaps. This assessment provided a clear map of existing tools and opportunities for integration across departments.

• Step 2: Transformation Blueprint
  Based on the audit, a customized digital roadmap Digital Pathway was developed. It included the implementation of collaboration platforms, optimized information sharing, and an improved project-tracking system to enhance performance and transparency.

• Step 3: Digital Branding & Communication
  Africand redesigned MAGIGE’s digital identity to reflect professionalism and innovation. This included updating its visual identity, launching a new website, and strengthening online presence through content strategy and brand storytelling.

4. Outcome

Within six months, MAGIGE achieved measurable progress: productivity increased by 30%, internal communication became faster and more structured, and the company’s online visibility improved significantly.

The project also enhanced team collaboration and created a sustainable model for digital operations. MAGIGE now operates with a renewed digital identity and a culture of performance supported by technology.

6. Conclusion

The Digital Pathway Pilot proved that digital transformation can deliver tangible results when aligned with a company’s strategic goals and human capital. By focusing on process optimization, branding, and collaboration, Africand helped MAGIGE build a modern, adaptive organization prepared for long-term success.

Africand continues to work with MAGIGE Group as a trusted partner to expand this transformation across other business units and strengthen its position as a leader in innovation and public relations in Francophone Africa.