Africand Consulting was founded in 2022 with a clear vision to contribute to the realization of the African Continental Free Trade Area (AfCFTA) by connecting markets, institutions, and businesses across the continent. Born from a bold entrepreneurial initiative, Africand has grown into a trusted consulting and intermediation firm, bridging B2B trade, strategic advisory, and digital transformation across African economies.
Driven by a strong belief that Africa must be its own engine of growth, Africand supports companies, governments, and investors in designing and executing high-impact strategies. Our approach combines three key pillars: data, local expertise, and collaboration.
Today, Africand continues to shape Africa’s next chapter of transformation building stronger connections, unlocking opportunities, and driving sustainable, measurable growth.
Our Mission
Our mission is to connect African potential with global opportunity. We help organizations grow responsibly through data, innovation, and strategic partnerships building ecosystems that enhance Africa’s influence and competitiveness in the global economy.
Our Vision
We envision an integrated, innovative, and sustainable Africa. We drive collaboration between businesses, investors, and institutions creating inclusive growth models that advance competitiveness and shared prosperity across markets.
“We understand that every market carries its own challenges, which is why we design tailored, data-driven strategies that deliver lasting results. Our mission is to empower organizations to grow responsibly creating impact that endures across communities, industries, and borders.”
Jean Elie N'Goran
CEO & Founder, Africa News Deals
