Africand Consulting was founded in 2022 with a clear vision to contribute to the realization of the African Continental Free Trade Area (AfCFTA) by connecting markets, institutions, and businesses across the continent. Born from a bold entrepreneurial initiative, Africand has grown into a trusted consulting and intermediation firm, bridging B2B trade, strategic advisory, and digital transformation across African economies.
Driven by a strong belief that Africa must be its own engine of growth, Africand supports companies, governments, and investors in designing and executing high-impact strategies. Our approach combines three key pillars: data, local expertise, and collaboration.
Today, Africand continues to shape Africa’s next chapter of transformation building stronger connections, unlocking opportunities, and driving sustainable, measurable growth.
Our Awesome Journey
Our Journey: From Vision to Impact
2022
The Beginning
Africand Consulting was established to facilitate trade and business partnerships across Africa and beyond, aligned with the AfCFTA framework.
2023
Expanding Horizons
We extended our operations to Morocco, Côte d’Ivoire, and Senegal, supporting private sector actors and institutional partners in achieving cross-border growth.
2024
Digital Transformation
To meet the rising demand for our services, we grew our team of experts. Each technician underwent rigorous training to ensure they provided the highest level of care and expertise to every customer.
2025
The Africand Network
We built a network of 60+ independent experts operating across 10+ African markets, committed to advancing inclusive, sustainable development.
Our Core Values
At the heart of our mission
Client Impact First
Every partnership begins with a clear purpose: creating tangible, measurable results for our clients. We align strategy with execution, ensuring that every engagement drives growth, strengthens institutions, and delivers long-term value across African and global markets.
Data-Driven Excellence
We believe that decisions grounded in intelligence outperform intuition. Our approach combines market analytics, local expertise, and evidence-based insight turning complex data into clarity, and clarity into competitive advantage.
Innovation with Purpose
We see innovation not as a trend, but as a tool for transformation. By leveraging digital technologies and agile thinking, we help organizations modernize operations, seize emerging opportunities, and lead responsibly in fast-evolving markets.
Sustainability & Inclusion
We are committed to progress that lasts. Africand champions responsible growth models that balance profitability with purpose empowering businesses, communities, and governments to advance together toward inclusive and sustainable prosperity.
Our Mission
Our mission is to connect African potential with global opportunity. We help organizations grow responsibly through data, innovation, and strategic partnerships building ecosystems that enhance Africa’s influence and competitiveness in the global economy.
Our Vision
We envision an integrated, innovative, and sustainable Africa. We drive collaboration between businesses, investors, and institutions creating inclusive growth models that advance competitiveness and shared prosperity across markets.
“We understand that every market carries its own challenges, which is why we design tailored, data-driven strategies that deliver lasting results. Our mission is to empower organizations to grow responsibly creating impact that endures across communities, industries, and borders.”
Jean Elie N'Goran
CEO & Founder, Africa News Deals
Strategic Partners & Collaborations
Connecting Africa’s public, private, and institutional sectors.
From consulting to logistics, Africand works alongside trusted organizations that share our mission to accelerate trade, innovation, and sustainable development across the continent.
